Horst Bittermann is the new President of Pro Carton
Pro Carton, the European Association of Carton and Cartonboard Manufacturers, elected Horst Bittermann, Head of Marketing at Mayr-Melnhof Karton, as its new President at its annual meeting in early June 2018.
The aim of Pro Carton is to convince the branded goods industry, retail, and consumers of the economic and ecological advantages of cartonboard and folding cartons. Natural packaging solutions are in demand worldwide. The appointment therefore comes at a strategically important time for the cartonboard industry.
It is an honour to be elected President of Pro Carton – particularly during these exciting times for the packaging industry. Cartonboard and folding cartons as natural and sustainable packaging are becoming ever more valuable to brands, retailers, and the planet as a whole. Fibre-based packaging is a sustainable solution and will most likely be the winner over the coming decades. We have to express this natural and sustainable aspect of our products with even more determination.
Horst Bittermann
After Franz Rappold, Founding President, once again had held the presidency, Horst Bittermann is another employee of Mayr-Melnhof Karton to be “the voice of the industry“!
