Board & Paper
Consumers demand sustainable packaging
A product range that is aligned with customer expectations is a must. Today more than ever. A comprehensive study by Pro Carton in the seven largest European countries shows how the issue of sustainability and therefore packaging materials impacts buying decisions.
Environmental consciousness risen sharply
Companies are reacting, but not enough from the customers’ point of view
Consumers reach for the cartonboard packaging for the same product
Consumers would switch retailers
Consumers want to be informed
Consumers perceive cartonboard as the most environmentally friendly solution
Sustainability of packaging impacts buying decisions
Consumers switch brands and products
Consumers are willing to pay more
The message is clear:
Consumers
- will switch brands, products, and retailers.
- want information on the packaging.
- want action – now!
Brand companies and retailers have to act and take a stand: for the environment and for their continued business success.
Participants: Total (7,000), UK (1,000), France (1,000), Germany (1,000), Italy (1,000), Spain (1,000), Turkey (1,000), Poland (1,000).
