A clear vision in focus: The demands of the global eyecare market

The global eyecare market is expanding at an impressive rate, reaching a global revenue of $5.46Bn in 2024​​. As the market evolves, the demand for high-quality, secure, and innovative packaging solutions remains paramount. Discover the keys to an in-depth understanding of the eyecare market.

High-quality printing

In the eyecare sector, and the wider pharma industry, packaging is a critical component of product integrity, patient safety and brand identity. High-quality printing and colour accuracy are essential to prevent misidentification and ensure the safety of pharma products.

At MM Packaging, we leverage cutting-edge printing technologies, including a wide range of digital printing systems, to deliver pristine, vibrant packaging solutions. To support this mission, our investments include a new 11-colour machine, a Koenig & Bauer Rapida 106, installed at our Dublin Airways site in Ireland. This new investment is one of the fastest sheetfed offset press in its class, reaching printing speeds of up to 18,000 sheets per hour with 10 printing units, and providing additional capabilities in multi-varnish cartons and new technologies. Our stringent colour management systems guarantee consistency and stability across all batches, meeting the exacting standards of the eyecare market.

Combatting counterfeiting

Counterfeiting poses a significant ongoing threat to the pharmaceutical industry, and eyecare products are no exception.

Our comprehensive anti-counterfeiting measures include advanced coding and pre-serialization services, and integrated ACF (Anti-Counterfeiting Features). These technologies not only protect the product and verify authenticity, but also instil confidence in patients, ensuring they receive authentic, safe eyecare solutions.

Navigating regulatory compliance

Regulatory compliance is a cornerstone of the pharmaceutical industry and is becoming ever more complex when it comes to medical devices. The growing eyecare market includes products such as contact lenses, drops and sprays, all requiring an increasing number of elements for compliancy.

This complexity can be seen the case of contact lenses, which are considered to be medical devices. As such, contact lens packaging requires Unique Device Identifiers (UDI), a series of numeric or alphanumeric characters that provides unambiguous identification of a specific device, in line with International Medical Device Regulators Forum (IMDRF) guidance. Lenses also require clear and comprehensive Instructions For Use (IFU), which provide patients with safe directions and instructions. For many pharma businesses, which will be delivered through leaflets and reverse printing. In all of these areas, MM Packaging is able to support its customers. While typically, eyecare businesses would need to outsource various carton, label and leaflet tasks, we can handle all three – a single-source supplier that increases supply chain efficiency.

Our experience means we provide packaging solutions that meet rigorous global standards with ease, reducing the compliance burden for our clients.

Why choose MM Packaging?

Our global network of production sites allows us to deliver consistent, high-quality packaging and security solutions to clients worldwide. We understand the unique challenges of the eyecare market and provide solutions that not only meet but surpass expectations. Connect with us to learn how we can support your eyecare packaging needs with our comprehensive, secure, and innovative solutions.