This innovative cartonboard solution for for Procter & Gamble’s dissolvable liquid pods not only replaces thousands of tonnes of plastic but also optimises logistics by being delivered flat and pre-glued. Unlike the original tub, which consisted of two plastic components and multiple labels, this new packaging solution developed by Van Genechten Packaging consists of just two components – the tray and hood – to reduce complexity in the supply chain.
Additionally, the clever integration of the child-safe closure provides a satisfying ‘click’ sound, to confirm that the packaging has been closed. This packaging is the perfect combination of sustainability and functionality.
Awards:
- 2023 – European Carton Excellence Award: General Packaging – Recycled Fibre