Board & Paper
FBB Rebranding
Introduction of our new FBB brand names: ALASKA® and ADRIATICA®
In September 2022, the rebranding of MM BOARD & PAPER Folding Box Board (FBB) grades was completed: Our already well-known brand ALASKA® was applied to most of our products and a new brand ADRIATICA® was added to our portfolio. Below table will give you some further guidance on the former and new brand names.
The name change is the first step of our rebranding efforts aiming for a clearer and more structured overview of our extensive product portfolio.
At the same time, we would like to assure you of the following:
- The brand name change did not trigger any product modification
- There were no changes to the technical datasheets and parameters
- The article numbers have remained the same
- Fibre structures and composition as well as board construction have remained the same
Overview of the new brand names: ALASKA® and ADRIATICA®:
| Former brand name | New brand name | |
|---|---|---|
| GC1 | Arktika | ALASKA WHITE |
| Aegle White | ALASKA BRIGHT | |
| GC2 | Aegle Pro | ALASKA STRONG |
| Alaska Plus | ALASKA PLUS | |
| Excellent Top | ADRIATICA | |
| Excellent Top PH 0.3 | ADRIATICA PH 0.3 | |
| Kromopak | ALASKA ECO | |
| Kromopak PH 0.3 | ALASKA ECO PH 0.3 | |
| GC | Aegle Barrier Plus | ALASKA BARRIER |
