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Stay in the loop. Close the circle.

Putting recycled cartonboard at the centre of smarter packaging material choices.

Recycling alone doesn’t close the packaging loop. Reuse of fibre does.

When recycled content is replaced by virgin fibre, essential resources leave the value chain. That isn’t sustainability. It breaks the cycle and creates a linear rather than circular system.

Closing the circle together

What makes WLC circular

At MM Board & Paper, we believe true circularity depends on keeping recycled content in the system.

Our white lined chipboard (WLC) portfolio is designed for repeated recovery, delivering dependable performance for converters and brand owners alike, while maintaining recycled fibre at its core.

 

The business value of WLC

Circular by design

Our white lined chipboard portfolio keeps fibre in circulation for longer. It is recyclable and reusable up to 25 times, helping to reduce demand for fresh fibre and supporting a more circular packaging system.

Lower impact production

With lower energy and water use than virgin fibre alternatives, recycled cartonboard offers brands a more effective way to reduce impact at source and strengthen their packaging strategy.

Supporting evolving regulation

A material choice that supports the goals of the Packaging and Packaging Waste Regulation (PPWR), while helping brands move toward packaging choices that are easier to align with compliance and sustainability priorities.

Strengthen brand reputation

Packaging influences buying decisions and consumer research shows that brands using recycled cartonboard are perceived as more responsible. Visible use can further strengthen environmental credentials and brand perception.

Expert-backed

Backed by independent technical consultation and expertise as one of the world’s leading recycled cartonboard producers, our portfolio delivers trusted quality and reliable performance on high-speed printing and packing lines.

Performance with purpose

Meets performance demands today while supporting sustainability goals for tomorrow.

Meet our experts

Learn more about the benefits and importance of white lined chipboard from our specialists.

Head of Group Sustainability

Bernhard Heneis

Why recyclable isn’t the same as circular

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Head of WLC & Paper, Technology Board & Paper (CTO)

Manfred Feichtinger

What happens to the material loop when ‘recycled’ disappears?

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Head of Fibre Technology, MM Board & Paper

Markus Lechthaler

Why the circular economy depends on what you specify

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Director Innovation & Technical Services, MM Board & Paper

Michael Strobl

Closing the loop with cartonboard that performs

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Head of Fibre Sourcing, MM Board & Paper

Manfred Trummer

Taking fibre quality beyond the loop

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Head of Research & Development, MM Board & Paper

Michael Zischka

How barrier coatings are expanding the role of recycled cartonboard

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Head of Group Product Safety & Quality

Sigrid Gerold

Why recycled cartonboard is a safe choice for food packaging

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Head of Group Sustainability & Marketing Communications

Katja Tuomola

Packaging has a sustainability story to tell. So how do you tell it effectively?

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Strategic Planning & Sales Process Excellence Director, MM Board & Paper

Anja Möstl

Your packaging speaks for your brand: why recycled content is becoming a stronger brand signal

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Group Sustainability Regulatory Expert

Markus Müller

Fibre choice under regulatory pressure: why recycled cartonboard is gaining strategic ground

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Chief Sales Officer, MM Board & Paper

Jürgen Kleinrath

Cartonboard decisions can be complex. The right partner makes it simple.

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CIRCULAR BY DESIGN

Our WLC portfolio

Broad portfolio

From premium grades like TOPCOLOR® to versatile all-rounders like MCM® and brown solutions like MCB® PURE BROWN, our portfolio provides the right choice for virtually every packaging application.

Advanced solutions

Special grades with moisture protection, grease barrier or migration barrier built for demanding applications without compromising circularity.

TPS support

Dedicated technical product support to help converters and brands optimise print and processing performance.

Supply security

Backed by the MM Multi-Mill® Concept, ensuring consistent availability across our European sites.

Discover our WLC portfolio View products in detail

Stay in the loop

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