Cosmetics and Personal Care

For premium cosmetics and personal care brands, sophisticated packaging that communicates the quality of the packaged product through a unique look and feel is essential to draw attention to the products on the shelf. At the same time, sustainability is becoming increasingly important for luxury products. Thus, the consumer expects that the packaging for cosmetics and personal care is not only attractive but also fulfils ecological principles. Brown cartonboard packaging is the trend for showcasing products at the point of sale, presenting naturalness and communicating an even better ecological claim.