Applications

McDonald’s branches in the UK receive hundreds of thousands of online orders every day. A functional closure made from our recycled cartonboard TOPCOLOR® PURE BROWN, produced at MM Kolicevo, is used on the pre-packed delivery bags to protect the goods from tampering. Huhtamaki’s solution replaces the plastic stickers originally used.

Awards:

• 2024 – World Star Award in the ‘Food’ category
• 2023 – European Carton Excellence Award: Winner Food & Drink Packaging – Recycled Fibre

The Belle Rive Gin from Spirit Brothers impresses with a sophisticated packaging developed by Lucaprint and features a striking design: the gin is staged as an eye-catcher at the point of sale, while the packaging also guarantees product protection and has a practical carrying function thanks to the integrated cord. The smooth surface of the virgin fibre cartonboard ALASKA® STRONG, produced in MM Kotkamills, enables precise printing.

Awards:

• 2024 – World Star Award in the ‘Alcoholic Beverages’ category
• 2023 – European Carton Excellence Award: Gold Award
• 2023 – ‘Markenmagnet’ from the German trade magazine Lebensmittel-Praxis in Gold in the ‘Impulse’ category

This innovative cartonboard solution for for Procter & Gamble’s dissolvable liquid pods not only replaces thousands of tonnes of plastic but also optimises logistics by being delivered flat and pre-glued. Unlike the original tub, which consisted of two plastic components and multiple labels, this new packaging solution developed by Van Genechten Packaging consists of just two components – the tray and hood – to reduce complexity in the supply chain.

Additionally, the clever integration of the child-safe closure provides a satisfying ‘click’ sound, to confirm that the packaging has been closed. This packaging is the perfect combination of sustainability and functionality.

Awards:

• 2023 – European Carton Excellence Award: General Packaging – Recycled Fibre

The innovative packaging solution for Kellogg’s Coco Pops is the first food packaging ever to use the new NaviLens system, which provides blind and visually impaired people with product information via colourful QR-like codes on the packaging.

Awards:

• 2022 – Silver ‘Marken-Magnet’ in the ‘Impulse at the POS’ category
• 2022 – ‘Excellent Communications Design – Packaging / Special Mention’ at the German Design Award

The fruit basket has been developed as an alternative to traditional thermoformed plastic trays for storing and transporting stoned fruit. The packaging is delivered flat and can be assembled with a simple hand movement. Consumers buying fruit in this pack receive a plastic-free, sustainable packaging solution that displays the product both from the top of the pack as well as through the integrated air holes in each side. Made from our TOPCOLOR® PURE BROWN from MM Kolicevo, this folding carton can be branded and easily customised to suit different fruit sizes and individual customer requirements. The integrated round handles give the pack the appearance of a small carrying basket.

Awards:

• 2022 – Golden ‘Marken-Magnet’ in the ‘Sustainability’ category
• 2022 – ‘Excellent Communications Design – Packaging / Special Mention’ at the German Design Award
• 2021 – European Carton Excellence Award: Winner Food & Drink Packaging – Recycled Fibre