All good things come in fours: European Carton Excellence Awards for MM Board & Paper

Food & Drink Packaging |
Recycled Fibre Award
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General Packaging |
Recycled Fibre Award
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McDonald’s Delivery Cuff

Every day, McDonald’s stores in the UK receive hundreds of thousands of online orders. While its prepacked delivery bags used to be sealed with a plastic sticker, they are now held closed with a practical closure made of recycled cartonboard TOPCOLOR® PURE BROWN from MM Board & Paper. The delivery cuff, developed by Huhtamaki, consists of a folding cartonboard with two adhesive strips on the back that protect the contents against tampering. After delivery, the customer can open the bag with ease using the two tear strips.
The box closure isn’t just a more sustainable solution for the safe delivery of McDelivery products; it can also be packed completely flat, thus saving on logistics costs and CO₂ emissions.

Brand Owner: McDonald’s
Cartonboard: TOPCOLOR® PURE BROWN from MM Board & Paper
Converter: Huhtamaki

Ariel All In One – Liquid Pods

This innovative cartonboard solution for dissolvable liquid pods not only replaces thousands of tonnes of plastic, but also optimises logistics by being delivered in a flat, pre-glued state. Unlike the original tub, which consisted of two plastic components and multiple labels, this new packaging solution developed by Van Genechten Packaging comprises just two components – the tray and hood – to reduce complexity in the supply chain.
Additionally, the clever integration of the child-safe closure provides a satisfying ‘click’ sound, serving as confirmation when closing the packaging. This packaging demonstrates the perfect combination of sustainability and functionality.

Brand Owner: Procter & Gamble
Cartonboard from MM Board & Paper
Converter: Van Genechten Packaging

Gold Award
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Gold Award
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Gin packaging from Spirit Brothers

Hold the Belle Rive Gin packaging in your hands, and you can’t fail to be impressed by the sophisticated design. Without obscuring the view of the elegant bottle, it reliably protects the product from damage while eschewing adhesives altogether. As the smooth surface of the virgin fibre cartonboard from MM Board & Paper (ALASKA^® STRONG) can be printed with the utmost precision, the bottle and packaging design complement each other in a sleek look.
Exceptionally convenient: The entire construction, developed by Lucaprint, can be carried safely using the built-in cord, and can also be transformed into an eye-catching feature at the point of sale.

Brand Owner: Spirit Brothers
Cartonboard: ALASKA^® STRONG from MM Board & Paper
Converter: Lucaprint

Eau de Parfum Eve Become from Avon

Glamorous inside and out: when the perfume bottle and its packaging merge into one, they attract attention – and set a new standard in packaging design. The best proof is the high-quality packaging for the Eve Become eau de parfum from Avon: The package follows the shape of the flacon, which is inspired by a butterfly, and replicates the motif using double hot foiling in a gold and hologram finish. Paired with the embossed elements, the natural white of the virgin fibre cartonboard from MM Board & Paper is memorable.

Brand Owner / Brand: Natura & Co / Avon „Eve Become”
Cartonboard: ALASKA^® WHITE from MM Board & Paper
Converter: MM Lublin