In September 2024, we introduced new names for our recycled cartonboard products to better highlight their unique features and enhance clarity. These new names are part of a comprehensive branding initiative designed to make it easier for our customers to identify and select the ideal product for their needs.
From now on, four strong top brands will represent all of the products within our recycled cartonboard portfolio:
MCM® is the foundation for our duplex cartonboard products. A packaging material for all occasions that provides exactly what you need. Our multi-talent for (almost) any application. Your reliable friend.
Meet the character that embodies MCM®:
You may have noticed that some of our duplex cartonboard products have a descriptive addition to their name (e.g. STRONG). These additions are intended to emphasise the unique features of the product. Here is one example:
TOPCOLOR® forms the foundation for our high-end triplex cartonboard products. It combines sustainability and beauty for the most amazing results. Nature at its best.
Meet the character that embodies TOPCOLOR®:
MCB® comprises triplex cartonboard products for smart solutions. Timelessly sophisticated, it brings an element of style to everyday packaging. Right at your service.
Meet the character that embodies MCB®:
FOODBOARD® represents our triplex board products for sustainable and safe food packaging. It protects food from unintended substances like mineral oils. A true expert when it comes to food.
Meet the character that embodies FOODBOARD®:
Some of our triplex cartonboard products also have a descriptive addition to their name (e.g. WHITE). These additions are intended to emphasise the unique features of the product. Here is one example:
Rest assured that the product itself remains unchanged. The quality, performance and functionality of our recycled cartonboard products are the same as always. Technical data and production plans will also remain consistent.
