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Board & Paper

NEW NAMES FOR OUR RECYCLED CARTONBOARD PRODUCTS

Different name, but still the same 

In September 2024, we introduced new names for our recycled cartonboard products to better highlight their unique features and enhance clarity. These new names are part of a comprehensive branding initiative designed to make it easier for our customers to identify and select the ideal product for their needs.

The change:

From now on, four strong top brands will represent all of the products within our recycled cartonboard portfolio:

  • Our well-known MCM® brand serves as the basis for all our duplex board products. Duplex comprises recycled cartonboard with a grey reverse side.
  • The TOPCOLOR®, MCB® and FOODBOARD® brands form the basis for all our triplex board products. Triplex is recycled cartonboard with a light or brown reverse side.

About MCM®:

MCM® is the foundation for our duplex cartonboard products. A packaging material for all occasions that provides exactly what you need. Our multi-talent for (almost) any application. Your reliable friend.

 

 

Meet the character that embodies MCM®:

THE ALLROUNDER

The new names for our Duplex cartonboard products, represented by MCM®:

You may have noticed that some of our duplex cartonboard products have a descriptive addition to their name (e.g. STRONG). These additions are intended to emphasise the unique features of the product. Here is one example:

  • MCM® STRONG (formerly Venoplex): The addition STRONG emphasises the high stiffness of this duplex cartonboard.

About TOPCOLOR®:

TOPCOLOR® forms the foundation for our high-end triplex cartonboard products. It combines sustainability and beauty for the most amazing results. Nature at its best.

 

 

Meet the character that embodies TOPCOLOR®:

THE MUSE

About MCB®:

MCB® comprises triplex cartonboard products for smart solutions. Timelessly sophisticated, it brings an element of style to everyday packaging. Right at your service.

 

 

Meet the character that embodies MCB®:

THE GENTLEMAN

About FOODBOARD®:

FOODBOARD® represents our triplex board products for sustainable and safe food packaging. It protects food from unintended substances like mineral oils. A true expert when it comes to food.

 

 

Meet the character that embodies FOODBOARD®:

THE CHEF

The new names for our Triplex cartonboard products, represented by TOPCOLOR®, MCB® and FOODBOARD®:

Some of our triplex cartonboard products also have a descriptive addition to their name (e.g. WHITE). These additions are intended to emphasise the unique features of the product. Here is one example:

  • TOPCOLOR® WHITE (formerly: MM GT White): The addition WHITE emphasises the particularly high degree of brightness of this triplex board.

What will stay the same:

Rest assured that the product itself remains unchanged. The quality, performance and functionality of our recycled cartonboard products are the same as always. Technical data and production plans will also remain consistent.