Board & Paper

MARKENMAGNET FOR GIN PACKAGING PRODUCED ON ALASKA® STRONG

Virgin Fibre Cartonboard

Customer Stories

11/12/23

The Markenmagnet from the German trade magazine “Lebensmittel Praxis” continues to honor outstanding packaging concepts in 2023. With the gin packaging from Spirit Brothers, MM Board & Paper was awarded in the category “Impulse”.

The packaging concept of Belle Rive Gin by Spirit Brothers impresses with a well-thought-out design: it reliably protects the product from damage while giving the elegant bottle an eye-catching frame. The packaging design harmoniously blends with the bottle design, the smooth surface of the virgin fibre cartonboard (ALASKA^® STRONG) produced by MM Board & Paper is precisely printed. Moreover, the packaging does not require any adhesive.
Another advantage of the construction developed by Lucaprint: After giving in to the purchase impulse, the product can be safely transported thanks to a built-in cord.

The packaging concept has already convinced the jury of the European Carton Excellence Awards this year and has now also been awarded by the Markenmagnet jury.
We warmly congratulate our customers on this success and are proud to be able to support their successful brands.