Packaging Europe Podcast Highlights Why Customers Choose MM Group for High‑Performance Fibre‑Based Packaging

Recycled and Virgin Fibre Solutions That Advance Circularity, Sustainability, and Brand Impact

Complexity is shaping the packaging landscape today more than ever before. To contend with tightening regulations and rising consumer expectations, customers are turning to MM Group. As a global producer of virgin and recycled fiber‑based packaging, paper and pulp, the company enables brands to meet growing demands for recycled and recyclable content without compromising functionality.

MM Group’s approach is built on keeping fibers in circulation for as long as possible—up to 25 cycles— supplementing recycled fibre with virgin material to enhance performance as needed. This balance allows customers to match the fibre mix to each application, ensuring packaging meets both technical needs and environmental goals.

Design is treated as a decisive lever: from barrier requirements to printing choices, every element is assessed for its impact on ESG targets and brand expression. As Katja Tuomola, Head of Group Sustainability and Marketing Communications, notes, “Our portfolio ‘speaks’ to customers and consumers alike – and the message is: ‘I’m just your style.’”

Supported by robust decarbonization targets and industry‑leading circularity expertise, MM Group helps customers future‑proof their portfolios—enabling strong brand identities built on shelf appeal and strong sustainability credentials. To learn more about MM’s approach, listen to the recent Packaging Europe Podcast, featuring Tuomola.