PPWR – Packaging and Packaging Waste Regulation

To ensure alignment with sustainability goals and regulatory standards, customers can turn to us for a comprehensive review of their packaging portfolio that:

• Catalogues all brands, SKUs, and markets – cross-indexed with materials, formats, weights, recyclability, and current compliance
• Classifies formats as compliant, partially compliant, or non‑compliant (redesign/ replace)
• Provides a factual baseline to avoid costly assumptions

Brand owners, together with MM experts, can analyse the gap between their current packaging portfolio and the modifications needed for future PPWR compliance. We will help:

• Map audit findings to PPWR targets (recyclability, material reduction, reuse potential)
• Identify shortfalls: materials, designs, barrier structures, claims
• Quantify change: optimization vs. full replacement; flag technical/operational constraints

Customers can rely on MM sustainability experts to help set priorities when preparing for PPWR. Together, using the portfolio audit and gap analysis data, we can draft a pragmatic, cost-effective compliance roadmap that outlines:

• Decision frame weighting regulatory urgency, environmental impact, cost and effort
• High‑impact, low‑disruption moves (e.g., high‑volume SKUs, planned refreshes)
• A Venn‑diagram approach for locating synergies and quick wins

A strategic PPWR transition plan combines ambition with pragmatism. To achieve compliance while identifying cost-smart ways to show brand leadership, your plan should outline:

• Milestones, ownership, timelines; alignment with commercial/artwork/line changes
• An overview of testing, certification, regulatory validation and rollout (with contingencies)
• A tailored approach to risk management and on‑time compliance

By working with MM experts, you can integrate new and modified packaging designs on your packing lines with maximal efficiency. We support you in:

• Validation of new formats with runnability and performance trials
• Collaboration between you, the brand owners and us with our integrated value chain and converting knowhow
• Acceleration of scaled‑up integration through early testing and iteration