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Sustainability

Circular Economy & Innovation Services

The MM Group’s innovation activities are particularly focused on the development of new fibre-based solutions to replace plastic, more sustainable finishing effects as well as advanced barrier technologies to enhance and expand the range of applications for our packaging solutions. In 2024, innovative progress was achieved that is both ecologically and functionally convincing – from high-quality cartonboards to fully recyclable premium finishes.

ALASKA® SMART: the premium virgin fibre-based cartonboard for a wide range of applications

Launched in 2024, the new fully-coated virgin fibre-based cartonboard with a cream reverse side (GC2) ALASKA® SMART from the Kolicevo mill impresses with its smooth surface and offers excellent results in high quality printing, varnishing and high-speed converting processes. With excellent stiffness values, it is ideal for food and pharma packaging. In addition, its lightweight design enables an active reduction in CO2 emissions without compromising on stability. This cartonboard is also perfectly suited for special requirements such as Braille embossing and laser and inkjet coding

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Carton Cavity System: the plastic-free alternative

The new Carton Cavity System replaces conventional plastic trays and blister packaging with an innovative cartonboard solution. The construction, consisting of passe-partouts and single cavities, helps to reduce our customers’ Scope 3 emissions while providing high-quality product protection.

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MM Re*Flect: sustainability and design hand in hand

“MM Re*Flect” stands for more sustainable metallic finishing effects that impress with both their certified recyclability (CEPI method) and their perfect visual effect. This solution allows for appealing differentiation on the shelf, particularly in the food, beauty and pharma sectors.

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3 innovations in one product: MM Rigid Box + Moulded Pulp + PureVeLuxe

The lightweight and CO2-reduced MM Rigid Box made of microflute, which can replace standard rigid boxes, ensures stability, while the fibre-based moulded pulp insert impresses with its very appealing pillow-like look and feel. The packaging solution is topped off by the PureVeLuxe flocking made from eucalyptus pulp, which not only looks elegant but is also recyclable and biodegradable.

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