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Board & Paper

NEW NAMES FOR OUR LINER PRODUCTS

Different name, but still the same

In September 2024, we introduced new names for our liner products to better highlight their unique features and enhance clarity. These new names are part of a comprehensive branding initiative designed to make it easier for our customers to identify and select the ideal product for their needs.

The change:

From now on, two strong top brands will represent all products within our liner portfolio:
MM TOPLINER®
and MM X-LINER®.

About MM TOPLINER®:

MM TOPLINER® is the foundation for our offset liner products. It represents a canvas for limitless creativity, where colours pop, worlds emerge and stories come alive. Ideal for high-end displays and shelf-ready solutions.

 

 

Meet the character that embodies MM TOPLINER®:

THE ARTIST

The new names for our offset liner products, represented by MM TOPLINER®:

You may have noticed that some of our offset liner products have a descriptive addition to their name (e.g. STRONG). These additions are intended to emphasise the unique features of the product. Here is one example:

  • MM TOPLINER® STRONG (formerly: MM BIB-LINER): The addition STRONG emphasises the robust character of the liner.

About MM X-LINER®:

MM X-LINER® is the foundation for our flexo liner products. It embodies speed, timing, technique and expertise, delivering high performance every time.

 

 

Meet the character that embodies MM X-LINER®:

THE WAVE RIDER

The new names for our flexo liner products, represented by MM X-LINER®:

Some of our flexo liner products also have a descriptive addition to their name (e.g. FREEZE). These additions are intended to emphasise the unique features of the product. Here is one example:

  • MM X-LINER® FREEZE (formerly: MM X-LINER AQUA-FIT): The addition FREEZE emphasises the moisture resistance of the liner.

 

What will stay the same:

Rest assured that the product itself remains unchanged. The quality, performance and functionality of our liner products are the same as always. Article numbers, technical data and production plans will also remain consistent.