MCM® ECO: Cartonboard without a catch
Elevating sustainability through 100% recycled fibres: MM GD 100 is the packaging material of choice for the leading brand of laundry sheets: Colour Catcher. Henkel, the manufacturer, is especially keen on the packaging’s resource-saving properties.
MCM® ECO is produced at MM Gernsbach mill in Germany, one of the most efficient recycled cartonboard mills in Europe. Numerous technical innovations at the site made it possible to equip MCM® ECO with desired technological properties despite the complete absence of virgin fibres in the production process.
Fast forward, looking good
Being eco-friendly does not mean looking bland: MCM® ECO features a homogenous surface for first-class printing, achieving outstanding dot reproduction and high contrast images. Moreover, tests at Koenig & Bauer on a state-of-the-art Rapida 145 offset-printing machine showed that – due to MCM® ECO’s perfect flatness and minimal dust formation – great production efficiency can be achieved.
The combination of these features fit perfectly into Henkel’s sustainability strategy, when 100% of their packaging is designed to be reused or recycled. The company is striving for even higher rates of recycling, aiming to reach their target for 2030+ to have 100% of their paper and cartonboard in consumer packaging produced from recycled material or from sustainable forestry sources.
“MCM® ECO helps us in reaching our sustainability goals and is a prime example of resource conservation,” says a company spokesperson at Henkel.
Interested? Datasheet and Samples of
MCM® ECO can be found here:
