MM Karton joins 4evergreen alliance
4evergreen, a unique industry alliance, fosters the contribution of fibre-based packaging to a circular economy through collaboration along the value chain.
4evergreen connects paper and board producers, packaging converters, brand-owners and retailers, technology and material suppliers as well as the collecting, sorting and recycling industries. Other members than Mayr-Melnhof Group are Mars, Nestlé, Danone and Tetrapak.
Current conditions, consumer concerns and the Single Use Plastics Directive, which became effective on 2 July 2019, have spurred companies to accelerate the development of alternative packaging. Materials like fibre-based packaging and new designs should help consumers to make more climate-friendly choices. Due to its favorable footprint with the lowest CO2 values as well as its characteristics of being renewable, recyclable and biodegradable, fibre-based packaging can be a game-changer in boosting the circular economy.
