Board & Paper

FBB Rebranding

Virgin Fibre Cartonboard

28/09/22

Introduction of our new FBB brand names: ALASKA® and ADRIATICA®

In September 2022, the rebranding of MM BOARD & PAPER Folding Box Board (FBB) grades was completed: Our already well-known brand ALASKA® was applied to most of our products and a new brand ADRIATICA® was added to our portfolio. Below table will give you some further guidance on the former and new brand names.

The name change is the first step of our rebranding efforts aiming for a clearer and more structured overview of our extensive product portfolio.

At the same time, we would like to assure you of the following:

The brand name change did not trigger any product modification
There were no changes to the technical datasheets and parameters
The article numbers have remained the same
Fibre structures and composition as well as board construction have remained the same

Overview of the new brand names: ALASKA® and ADRIATICA®:

	Former brand name	New brand name
GC1	Arktika	ALASKA® WHITE
GC1	Aegle White	ALASKA® BRIGHT
GC2	Aegle Pro	ALASKA® STRONG
	Alaska Plus	ALASKA® PLUS
	Excellent Top	ADRIATICA®
	Excellent Top PH 0.3	ADRIATICA® PH 0.3
	Kromopak	ALASKA® ECO
	Kromopak PH 0.3	ALASKA® ECO PH 0.3
GC	Aegle Barrier Plus	ALASKA® BARRIER