Board & Paper

ALASKA® BRIGHT NEW – Lightweight structure. Heavyweight shelf impact.

Virgin Fibre Cartonboard

30/04/26

Introducing ALASKA® BRIGHT NEW – the next-generation folding boxboard that’s ready for tomorrow’s challenges today and every day.

A refined enhancement of our renowned ALASKA® BRIGHT, ALASKA® BRIGHT NEW is the GC1 substrate for you if you need reliable, quality performance day after day. In a market where consistency and efficiency matter more than ever, it offers targeted optimisation through strategic lightweighting across selected grammages while maintaining the processing performance you expect.

In short, it cuts weight without losing performance in production or on shelf.

Raise your products to new heights. Same performance. Less weight.

Appearance, surface quality, print performance, and converting behavior stay exactly as you know them — refined, not reinvented. A detailed comparison between previous and optimised quality confirms a controlled adjustment of caliper, while stiffness development remains closely aligned with former quality levels, ensuring a familiar balance between efficiency and performance.

ALASKA® BRIGHT NEW is ideal for a broad range of packaging applications, including dry food, pharma, healthcare, cosmetics, personal care, and graphic printing.

When packaging needs to look sharp, run smoothly, and deliver consistent results day after day, reliability matters, especially in everyday production. ALASKA® BRIGHT NEW supports customers in achieving reliable results with less material, without changing what already works.

Michael Strobl · Director Innovation & Technical Services at MM Board & Paper

Ready for the future

ALASKA® BRIGHT NEW offers a smooth, highly printable surface that delivers crystal clear coding for both laser and inkjet solutions. As consumers now demand packaging with increased data-carrying capacity, and regulations like the EU’s Digital Product Passport mandate reshape the industry, easily-readable codes are fast becoming a business essential.

As the line between the digital and physical elements of packaging continues to blur, ALASKA® BRIGHT NEW is a future-proof solution that ensures you’re ready for anything.

Always there when you need it

Produced at MM Kotkamills in Finland, ALASKA® BRIGHT NEW builds on longstanding virgin fibre cartonboard expertise. MM Kotkamills operates an innovative board machine together with a renewed paper machine and an integrated pulp mill, ensuring high process control and consistent quality. And, as it’s located in Kotka, home to the biggest export harbor in Finland, you can always rely on dependable supply.

The original ALASKA® BRIGHT will remain on the market over the coming months to ensure a smooth transition to the improved ALASKA® BRIGHT NEW.